The Jewelry DumDum Manifesto
Guiding principles of our craft and spirit.
1. Jewelry is Art, Not Serious Business
Jewelry isn’t just adornment, it’s wearable art. Trust your own vision; beauty lies in your unique perspective.
2. Life Lived in Color
You don’t live in a sea of greige. There is beauty in color; accessorize accordingly.
3. You Shine Brightest
Though the gems may sparkle, you outshine them all.
4. Wear Every Moment
Jewelry isn’t reserved for special occasions- it’s meant to celebrate life’s everyday magic.
5. Honoring Mother Earth
From the heart of the earth to your hands, our gems and gold are chosen with love and responsibility. I cherish our planet.
6. Celebrating Together
Your success is my joy. I celebrate the legacy of women designers who inspire me. Together, we elevate.
7. Lifers Only
One-of-a-kind pieces crafted to endure. Each piece is a testament to design, beauty, and expert craftsmanship.
Hey there!
I'm Adri, Adriana, Adriana Dale. As a connoisseur of fine jewelry, vintage treasures, fashion trends and the latest celebrity gossip, I've journeyed from tinkering with jewelry as a pastime for friends and family, to founding Jewelry DumDum.
I'm just your everyday girl with an unbridled passion for exquisite baubles. Discovering a special piece sends me into fits of excitement—picture me squealing with joy, no dignity or refinement in sight.
Surprisingly, my lack of self-control has been a blessing in disguise. Jewelry dealers have been charmed by my enthusiasm, offering flexible layaway options that have allowed me to gradually acquire remarkable pieces. My goal? To extend that same kindness to you whenever possible, sharing the sparkle one piece at a time.
You see, I know you. You're a lover of gold and fashion, instantly recognizing what resonates with your style. For you, it's not about “deserving" but celebrating yourself. We're cut from the same cloth.
To me, jewelry is more than an accessory—it's a transformative art that elevates an outfit from mundane to uniquely stunning, infusing you with confidence, allure and your true essence. Each piece in my collection narrates a tale of a life well-lived—a tapestry of personal journeys woven into metal and gemstones.
In April 2024, I embarked on the daring leap from hobbyist to full-time jewelry designer with the birth of Jewelry DumDum. The name? Well, it embodies my joy-filled spirit and adoration for all things shiny. Maybe most importantly, the name is a beacon of fun, playfulness, and inclusivity that I strive to bring to the world of jewelry.
